Last week, Reformation Charlotte reported on the Hallmark channel who aired a lesbian wedding ad from d wedding planning company, Zola. After much outcry from being conservative community, Hallmark chose to pull the ad.
now, Hallmark has apologized to the militant homosexual community and has vowed to run more homosexual stuff in an effort to be more “inclusive” and “diverse.”
The CEO of Hallmark released a statement stating that they are sorry for the “hurt” they caused the gay community. Of course, trying to please everyone, they end up pleasing nobody. Here is the statement,
Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple. The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts for this purpose is not who we are. As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused.
Hallmark is, and always has been, committed to diversity and inclusion – both in our workplace as well as the products and experiences we create. It is never Hallmark’s intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it. We have LGBTQ greeting cards and feature LGBTQ couples in commercials. We have been recognized as one of the Human Rights Campaigns Best Places to Work, and as one of Forbes America’s Best Employers for Diversity.