I stopped counting years ago how many times Benny Hinn has repented of pushing the prosperity gospel, but today marks another day in this endless cycle of feeling guilt and then, like a dog, returning to his own vomit. Each public apology from Hinn has become predictably followed by yet another appeal for money, but packaged as an exchange for God’s blessings. It’s a wearying pattern of remorse and return that leaves one questioning the sincerity of any repentance at all.

Costi Hinn, Benny’s nephew—now a Reformed pastor—has distanced himself from his uncle’s ministry, criticizing the very doctrines of demons and false teachings that Benny Hinn continues to propagate. Costi remains vigilant in his hope for genuine repentance in Benny and has committed to praying for him. However, he does not mince words when addressing the deep-seated issues within Benny’s ministry.

“My desire is that Uncle Benny’s statement is not merely public remorse to save face or protect his ministry from decline,” Costi said according to The Christian Post, “but rather that it is genuine repentance and that he would be willing to forsake everything if it means gaining Christ and the full Gospel.”

The latest attempt by Benny Hinn to cleanse his stained reputation came to light in a recent Christianity Today article. Once again, Hinn expressed regret for his past teachings on prosperity theology, a regret he has voiced repeatedly over the years. Each iteration of his so-called repentance has been met with skepticism, and rightly so. Time and again, Hinn has demonstrated a pattern: express remorse, then pivot right back to soliciting funds under the guise of religious necessity.

Whether it be Hinn’s repeated renunciations of the prosperity gospel only to return to asking for money, or his promotion of faux “faith healing” sessions, or his manipulation of scripture to claim divine retribution against his critics, or his continued involvement in prosperity gospel conferences alongside other well-known charlatans, or his dubious claims of supernatural encounters and divine revelations, or his association with other false teachers caught in moral and financial scandals, or his past involvement in an alleged inappropriate relationship that led to legal action—Benny Hinn’s life and career is fraught with examples that discredit his repeated claims of transformation. Each element paints a picture of a pattern not merely of isolated failures or slip-ups but of a sustained practice of behavior that conflicts deeply with the ethical and doctrinal standards expected in Christian leadership.

The real issue here isn’t just the cyclical nature of Hinn’s apologies but the underlying lack of a transformative, sustained change. True repentance in the Christian context is not a public relations strategy to soften one’s image—it is a radical realignment of one’s heart, mind, and life with the teachings of Scripture. If Hinn were genuinely repentant, the evidence would be clear and unmistakable. It would not be mired in repeated returns to discredited heresies or shadowed by subsequent fundraising campaigns that mimic the very errors regretted.

Test all things, mark and avoid those who twist the Gospel for personal gain. Benny Hinn’s repeated public sin and continued promotion of false teachings are a stark reminder of the need for vigilance in guarding against such things. Genuine repentance would see Hinn stepping down, recognizing his disqualification from leadership, and submitting to the accountability of a biblically sound church. Instead, what we see is a continuation of the same old shenanigans—an elaborate dance around accountability and genuine spiritual leadership.

The cycle Benny Hinn perpetuates is a serious concern for every believer committed to the truth of the gospel. As the church, it is our responsibility to uphold the standards of Scripture and to insist on genuine, observable change in our leaders, especially those who have wielded significant influence. The pattern of behavior Benny Hinn exhibits is a textbook example of why discernment and accountability are not just necessary but vital to the health and integrity of the faith community.