Last night, the “He Gets Us” campaign—a marketing ploy headed up by Ed Stetzer that rebrands Jesus—displayed a sign at the Angels game proclaiming, “Jesus Included Everyone.” This silly slogan, which is designed to subtly implant the idea that Jesus was “tolerant” of sin and didn’t require repentance in order to fellowship with Him, reaks of the heresy of universalism.

This entire campaign—which we’ve written about multiple times—while claiming to make Jesus more relatable, is really a perversion of the gospel of grace. By promoting a palatable version of Jesus, they reduce Him to a mere inclusive figure rather than the sovereign Savior who calls for repentance and faith.

The slogan “Jesus Included Everyone” is a gross misrepresentation of the biblical Jesus. The Scriptures are clear that while Jesus calls all to come to Him in repentance and faith, salvation is exclusive to those only those who do (John 14:6, Acts 4:12). Jesus Himself said, “Not everyone who says to me, ‘Lord, Lord,’ will enter the kingdom of heaven” (Matthew 7:21). This campaign’s broad-stroke inclusivity undermines the very essence of the gospel—repentance, faith, and obedience to Christ.

Ultimately, the “He Gets Us” campaign aims to rebrand Jesus into a sanitized, non-offensive religious hero that even pagans can accept. This is not the Jesus of the Bible, who boldly proclaimed, “I am the way, and the truth, and the life. No one comes to the Father except through me” (John 14:6). By stripping away the call to repentance and the exclusivity of Christ’s salvation, they offer a diluted gospel that lacks the power to save. This is not the power of the cross, but a feeble attempt to make Jesus more marketable and less confrontational.