God hates sin, we already know that. But scripture says more. When a people harden themselves, the sharpest judgment is not a lightning bolt but God’s hand of restraint removed.

“God gave them up… God gave them over” (Romans 1).

The brakes come off. Desire becomes master. And nowhere does that verdict show itself more clearly than in sexual rebellion. A culture that dresses lust in spangles and calls it “family” is not ascending. It is being handed over.

Now look at what is being sold to Christian households as harmless fun. Roller Jam—a neon-lit reality show promoted as “family friendly” and “Watch Together”—arrives as a Max Original stamped with Magnolia Network credibility. Joanna Gaines herself chirps its debut, the press packages applaud its “LGBTQ+ roller-skating” cast, and the judging panel parades queer identity as the feature.

Olympic skater Johnny Weir sits on the dais in women’s couture. The camera adores feathers, shimmer, mesh, and drag aesthetics. The host is pop-friendly. The tone is frothy, safe, marketable. The message is to bring your kids to be catechised by choreography.

This is not a neutral talent show that accidentally wandered into controversy. It is the deliberate normalization of what God calls dishonorable. And it is promoted to families under the borrowed halo of two public professing Christians whose empire was built on words like home, values, and faith. That is not an innocent mismatch. That is branding the holy name to sell Babylon’s wares.

“You shall not take the name of the LORD your God in vain, for the LORD will not hold him guiltless who takes His name in vain.” (Exodus 20:7, ESV)

God does not lease His name to our marketing nor does He allow it be sprayed like cologne over rebellion. He says “not guiltless.” He says there is a bill.

Romans 1 is already the invoice. When men and women trade the created order for its parody, the text does not call it courage. It calls it handed over—hearts darkened, bodies dishonored, minds debased. And do not miss Paul’s final line:

“Though they know God’s decree… they not only do them but give approval to those who practice them.”

Approval is complicity. Approval is participation. Approval is a line item on the charge.

The Magnolia Network’s “glamour” and cultural “charm” cannot mask Leviticus 18:

“You shall not do as they do… for by all these the nations I am driving out before you have become unclean, and the land became unclean, so that I punished its iniquity, and the land vomited out its inhabitants.” (Leviticus 18:3, 25)

The land has a stomach. Sexual sin makes it sick. God says there is a point where a nation is vomited out.

And when God’s name is attached to the show poster, the danger intensifies. Psalm 50 records His charge against religious people who think His silence is consent:

“These things you have done, and I have been silent; you thought that I was one like yourself. But now I rebuke you and lay the charge before you.” (Psalm 50:21)

Silence is not approval. Silence is rope. He lets the line run until the snare tightens.

Ask Nadab and Abihu what happens when worship is blended with “creative” fire. They brought “unauthorized fire” into the presence of the Holy One, and fire came out from the Lord and consumed them (Leviticus 10).

Or open Ezekiel 8 and watch priests smuggle abominations into the temple while repeating God’s name in public. God shows the prophet the secret room, then pronounces doom. What we sanitize on the stage, He exposes in the courts of heaven.

Chip and Joanna Gaines have enjoyed years of goodwill with Christians precisely because they wore His name while talking about homes, marriage, family, and beauty. That stewardship is not small. When people who carry that trust then bankroll programming that spotlights cross-dressing and queer identity as a celebratory “family” spectacle, the offense is covenantal and the judgment guaranteed. “My name I will not give to another,” God says (Isaiah 42:8). He will vindicate the holiness of His great name (Ezekiel 36:23).

So Magnolia can put shiplap on Sodom. But guess what, it is still Sodom.

This is not about one cameo, one guest, or even trying to avoid the legal consequences of “discrimination,” though that too would be weak. The press itself boasts the angle: LGBTQ+ cast, queer judges, glitzy affirmation presented as wholesome. The network tells you exactly what it is. The invitation is explicit—bring the kids, watch together, call it good.

Woe to them, God calls it war.

“But I have this against you, that you tolerate that woman Jezebel, who calls herself a prophetess and is teaching and seducing my servants to practice sexual immorality… Behold, I will throw her onto a sickbed… and I will strike her children dead. And all the churches will know that I am he who searches mind and heart.” (Revelation 2:20–23)

Christ’s letters to these churches in Revelation are judgments. He names “tolerate,” He names “seducing,” He names “sexual immorality,” and then He says, “all the churches will know.” He makes examples. He writes case law in blood and sickness. That is New Testament, red-letter severity.

And to those who profit while insisting they still carry His banner, hear the warning that humbles empires:

“Flee from sexual immorality… You are not your own, for you were bought with a price. So glorify God in your body.” (1 Corinthians 6:18–20)
“What partnership has righteousness with lawlessness? Or what fellowship has light with darkness?” (2 Corinthians 6:14)

Partnership is the word. Co-branding is partnership. Executive producer is partnership. Applause is partnership. The ledger in heaven recognizes every line.

God’s patience is long, but it is not endless.

“For my name’s sake I defer my anger… for the sake of my praise I restrain it for you… Behold, I have refined you… for my own sake, for my own sake, I do it.” (Isaiah 48:9–11)

He delays for a moment, and then He acts for His name. That clock is real. That limit is near when we use His name to decorate what He detests.

So here is the sober truth as Chip and Joanna keep smiling. The studio lights can keep glowing. The rink can keep spinning. But if Scripture means anything, time is short for enterprises that trade on Christ’s reputation while catechizing households into what brings wrath. The Lord will not be a mascot for pride month fashion. He will not have His holiness franchised. He will not be mocked.

Let the marketers call it “Watch Together.” Heaven calls it handed over.

And the Holy One will reclaim His name.